According to Wikipedia Naughty Forty (Naughty 40 or N40) is a football hooligan firm linked to the English team Stoke City F.C…..

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Well in some strange way I guess this website can still relate…give me a minute…

Not that we?re hooligans in our 40s wreaking havoc in New York City, but that we?re….we?re disruptors!

Single Women in their 40s in New York City are like Uber, Airbnb, Lyft! And according to The Economist, the idea of disruptive innovation is the most influential business idea of the 21st century.

And there you have it!!… Like most disruptive companies, we are seen as outcasts, outliers, a threat to the social order and norms of society!

Well, Single-40- year-old-New-York- women like Sadie Shelton (the creator of this blog) and I are definitely a threat…in a fun and positive way obviously.

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There’s no shame in being 40 and single.

Since turning 40 I was ashamed of being single when my friend asked me ?Why are you still single?? I knew deep down her question came from love, but it made me doubt myself like there was something wrong with me, that I was a failure.

So much so, that I wrote a fiction exploring all the reasons why. But in the end, I realized, the 40s were the new 30s! I?ve met many millennials who are burdened by so many things with their generation.

No jobs, school debt, entitlement, “FOMO”, social influencing, and now sadly social distancing (well everyone?s going through that). I always felt younger or equal to most millennials. Which could explain my Accidental Cougar-izing!

The Naughty Forties redefined! is a platform for empowering women in their 40s going through unexpected changes in their lives. Seeking changes in careers, in relationships, in the way we date and love, in the way we care for our health and how we see the beauty in growing older in a younger way!

I can only speak for women since I am one. But hey, if any of these articles can help men as well…then more power to you and to all of us!

We?re all experiencing such uncharted waters in every way!

I mean who knew we?d all be locked down because of a pandemic!? Anything is possible right now.

This is the time when immense change and innovations are happening every minute.

But back to my point, I am not what society expects the normal 40something-year-old to be. I still have the same energy I had when I was in my 20s and I have more knowledge and experience!

Why did I allow myself into being shamed for not living the conventional life? Because that’s what society expected from me and that?s why my friend asked me ?why are you still single??

Abnormal is the new normal.

Well now is NOT the time for normalcy! We?re all experiencing such crazy times!

Anything is possible right now.

Our resourcefulness is being pushed to the limits and going back to basics (like washing our hands) are now life-saving-essentials!

And that?s why being disruptive is actually the norm since all our conventions are thoroughly being challenged and rocked in every way!

So go ahead and be a Naughty 40! Be a disruptive hooligan…ok I?ll bring it down a notch but you know what I mean?

Be a “Naughty” disruptor!

Being in our 40s, we have the advantage of knowledge and experience. And all these epic changes are actually allowing and forcing us to ask ourselves what we really want or at least giving us the time to explore it!

Ok, maybe you?re unemployed, or your company?s suffering right now, or you?re working from home and going absolutely batshit crazy but it?s a great time to go ahead and create that blog you?ve always wanted to write, like Sadie Shelton, to create online classes in skills you know you?re a pro at and can sell!

Be that disruptor in the industry you have the most experience in!

Work out like a maniac with all those online classes available to you…so that once this is all over…you?re not only going to look amazingly awesome and gorgeous, you?re going to be that reinvented naughty disruptor you know you were meant to be!

In summary…

What are The Naughty 40s? We are trail-blazers, disruptors, outliers, re-invented innovators.

Ask yourself what would you like to do and be?

Take an online course…so you can make your own online course! Learn something new or hone in on your existing talents.

And work out to all the YouTube, or online streamed classes like a crazy-person who?s been locked indoors for the past 3 weeks!!

What are the things you want to ?disrupt in your life? right now? Comment below!

For those of you that have been following our journey, K. D Brighton is a frequent contributor to Check out her other articles and feel free to have a look at her book with 5-star reviews, “40 single NYC; The Gold Notebook” now available on Amazon.

Thank you! is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to As an Amazon Associate I earn from qualifying purchases.

4 thoughts on “Why do they call it the “naughty” forties?

  1. There is nothing to be ashamed in our age. We can always do the things we love no matter how old we are. The most important thing in life is to be happy, thank you for all the great post and thank you for reminding me.I had always a dream to be a singer and ill keep on pursuing that until i reached it.

    1. Hi Robert – yes absolutely agree. The term “naughty forties” has kind of grown on me and seems more endearing than anything now. We should be proud to be 40 and not let age (any age for that matter!) get in the way of our dreams. I’m so glad this resonates with you and I wish you the very best of luck in success with you pursuing your dreams! 🙂

  2. I love your site! As a women who recently turned forty and was dreading it, I’ve actually come to feel really excited about the next decade. I’ve always been a late started so I have a one year old son now and in the last three months have started a completely new career. There’s a certain sense of freedom that comes with getting older and it’s not something they tell you about, but it’s definitely a nice surprise. Good luck with your site, the articles are great. I will be your constant reader, as Stephen King calls it. All the best, Debbie x

    1. Hi Debbie – thank you so much for your lovely words! Congratulations on embarking on a new career! I really admire and applaud you as I know this is not an easy feat especially with a beautiful baby boy to keep you busy too! I’m glad you enjoy reading my articles. I look forward to hearing from you as I post more new stuff. If you like you can subscribe to our newsletter so you won’t miss a thing 🙂 I wish you all the very best!

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